Microsoft Dynamics 365 Sales

Close more deals, build stronger pipelines, and give your sales team the intelligence to act at exactly the right moment — with Microsoft’s leading CRM, implemented by Finsys Apps.

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The Sales Problem Every Growing Business Faces

Sales teams are under more pressure than ever. Targets are rising, buying cycles are longer, and prospects are better informed before they ever speak to a salesperson. Yet most businesses are still running their sales operations on spreadsheets, email threads, and disconnected systems — with no clear view of what’s in the pipeline, where deals are stalling, or which accounts represent the greatest opportunity.

The result is a team that spends more time on administration than selling, managers who can’t coach effectively because they lack visibility, and a forecasting process that involves more guesswork than data.

Microsoft Dynamics 365 Sales dashboard

Microsoft’s leading CRM — configured around how you actually sell

two people shaking hands

Finsys Apps configures and implements Dynamics 365 Sales around the way your business actually sells. Whether you run a complex B2B enterprise process, a high-volume transactional team, or something in between, we build the system to fit your workflow — not the other way around. And we stay with you after go-live, ensuring your team gets real value from the system from day one.

Revenue Growth

Reported by businesses after implementing Dynamics 365 Sales.

Less Admin Time

Reduction in time spent on manual data entry and administrative tasks.

Businesses Transformed

Finsys Apps clients across the UK and Europe.

Lead & Opportunity Management

Every deal starts with a lead — and too many leads are lost through slow follow-up, poor qualification, or a handover that falls through the cracks. Dynamics 365 Sales gives your team a structured, consistent process for capturing, qualifying, and progressing every lead, with automated reminders and next-best-action suggestions powered by Copilot AI so nothing slips.

The opportunity management workspace gives each salesperson a clear view of every deal they own — stage, value, close date, competitors, and required actions — while giving sales managers real-time visibility across the entire team.

  • Structured lead capture from web, email, phone, and social channels
  • AI-powered lead scoring to prioritise the opportunities most likely to close
  • Configurable sales stages mapped to your actual sales process
  • Automated follow-up tasks and next-best-action recommendations
  • Full pipeline visibility for managers — by rep, territory, product, or period

AI-Powered Sales with Microsoft Copilot

Woman looking at a spreadsheet on her laptopMicrosoft Copilot is embedded directly into Dynamics 365 Sales — not a separate tool, not a bolt-on. It summarises emails and meetings, drafts follow-up communications, surfaces relationship insights, and alerts your team when a deal shows signs of going cold.

Copilot analyses your CRM data to identify deals at risk, suggest the next best action for each opportunity, and surface which leads have the highest likelihood of converting. For managers, it provides coaching insights that highlight where individual reps need support — so you can intervene early rather than discovering a problem at month end.

  • Meeting and email summaries generated automatically
  • AI-drafted follow-up emails personalised to each prospect
  • Deal risk alerts when signals indicate a deal is stalling
  • Next-best-action suggestions based on CRM data and engagement
  • Coaching insights for managers — rep performance and early warnings

Account, Contact & Forecasting

professionals in discussionEvery customer relationship is an asset — and managing it well requires more than a contact list. Dynamics 365 Sales gives every member of your team a complete, up-to-date view of every account: communication history, open opportunities, active cases, previous purchases, and the full stakeholder map.

Accurate sales forecasting is one of the most valuable capabilities a growing business can develop. Dynamics 365 provides AI-powered forecasting that aggregates rep-level predictions, adjusts for historical close rate patterns, and highlights where the forecast is at risk before it is too late to act.

Account & relationship intelligence

  • 360° account view — communications, opportunities, cases, and purchase history
  • Stakeholder mapping to identify every decision-maker across an account
  • Relationship health scores to surface accounts at risk of churn
  • LinkedIn Sales Navigator integration for social selling intelligence

Pipeline & revenue forecasting

  • AI-powered revenue forecasting with predictive close probability scores
  • Hierarchical forecasting — roll up from rep to manager to leadership
  • Real-time dashboards for performance vs target at every level
  • Power BI integration for custom reporting and executive dashboards

Works Where Your Team Works

Person working on laptopAdoption is the biggest risk in any CRM implementation. Dynamics 365 Sales integrates natively with Outlook, Teams, and Microsoft 365, so your salespeople can log calls, update opportunities, and access customer information from the tools they already use — removing any excuse not to keep the system current.

The Dynamics 365 App for Outlook lets salespeople track emails and update records directly from their inbox. Teams integration means deal collaboration and coaching conversations are linked to the relevant CRM records, with conversation intelligence capturing key insights automatically.

  • Outlook — track emails and update CRM records from your inbox
  • Teams — customer calls and deal rooms linked to CRM
  • Conversation intelligence — AI transcription of sales calls
  • Mobile app for iOS and Android — full CRM access on the move

Why Businesses Choose Finsys Apps

A CRM is only as good as its implementation. The technology is proven — what determines whether your team actually uses it, trusts the data in it, and gets value from it is how well it has been configured, how thoroughly it has been adopted, and how well it is supported after go-live. That is where Finsys Apps makes the difference.

We configure Dynamics 365 Sales around your actual sales process — not a generic CRM template. We run structured adoption programmes to ensure your team understands the system and sees the benefit from day one. And we provide 24/7 post-go-live support as standard, so your team always has expert help when they need it.

  • Configured around your process — not a generic CRM template
  • Microsoft-certified consultants across Dynamics 365 and Power Platform
  • Structured user adoption programme from day one
  • Fixed-price implementations with clear milestones and no hidden costs
  • 24/7 post-go-live support as standard
  • 45+ businesses transformed across the UK and Europe

“I started Finsys Apps because I believed businesses deserved better — better implementations, better support, and better outcomes from their technology investment. Every client we work with gets my personal commitment to that standard.”

Matt Cooke

Founder & CEO, Finsys Apps

Frequently Asked Questions

Dynamics 365 Sales comes in two main tiers. Sales Professional covers core CRM capabilities including lead and opportunity management, account and contact management, basic sales forecasting, and Office 365 integration — suitable for most SME sales teams. Sales Enterprise adds advanced features including custom sales sequences, conversation intelligence, relationship analytics, and premium forecasting. Both include Copilot AI. Finsys Apps will assess your requirements and recommend the right licence tier — we never over-specify.
Yes. Dynamics 365 Sales integrates natively with Dynamics 365 Business Central, Finance, and other Microsoft products. For non-Microsoft ERP systems, integration is achievable through Power Platform connectors, Azure Integration Services, or third-party middleware. Finsys Apps has extensive integration experience and will assess the most practical approach for your technology landscape.
Dynamics 365 Sales consistently outperforms Salesforce on total cost of ownership for Microsoft-centric organisations. The native integration eliminates the costly connector layer required between Salesforce and Microsoft tools, and Copilot AI is embedded at no additional cost in Enterprise licences — the equivalent in Salesforce carries significant additional expense. Finsys Apps can run a detailed comparison for your specific context.
A standard implementation for a sales team of 10 to 50 users typically takes between 6 and 12 weeks, depending on the complexity of your sales process, the number of integrations required, and the volume of data to migrate. Larger or more complex deployments are scoped individually. Finsys Apps provides a fixed-price proposal with clear milestones before any work begins.
All Finsys Apps clients receive 24/7 post-go-live support as standard. We operate a follow-the-sun support model with teams across the UK, Europe, and Asia, ensuring your team is never left without expert help. We also offer structured managed service agreements covering system reviews, user training refreshers, and proactive optimisation as your business grows.

Let’s Make Things Happen

Take the first step to streamlining your business processes by getting in touch today.

“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.

David Drummond

Finance Director, Stott and May