About / Why Finsys Apps

Why Finsys Apps

A Microsoft Solutions Partner with the consulting depth of a large firm, the focus of a specialist, and the accountability of a team that only succeeds when you do.

The Implementation Partner Problem Every Business Faces

Choosing a Microsoft Dynamics 365 partner is one of the most consequential technology decisions a business will make, and for most leaders it is also one of the hardest. Large consultancies bring scale but often assign your project to junior consultants working to a generic methodology, with the senior people you met in the sales cycle nowhere to be seen once the contract is signed. Smaller boutique firms bring focus but frequently lack the breadth to handle complex, multi-application environments — and rarely have the bench strength to resource a project properly when timelines slip or scope expands.

Finsys Apps exists to close that gap. We bring the full-spectrum Microsoft expertise of a large consultancy — Business Central, Finance & Operations, Sales, Customer Service, Field Service, Project Operations, Power Platform — alongside the personal accountability, senior-led delivery, and fixed-price transparency that only a specialist partner provides. Every engagement is run by Microsoft-certified consultants who have done the work before, and overseen by the founders who built the firm around a simple principle: we do not finish a project until the client is entirely satisfied.

A partner built for the way modern businesses actually work

Finsys Apps is a Microsoft Solutions Partner specialising in the end-to-end Dynamics 365 platform. We implement ERP and CRM applications as standalone deployments or as integrated, multi-application environments, with deep Power Platform expertise spanning Power BI, Power Apps, Power Automate, and Copilot Studio. Our team combines functional consultants with a finance and operations background, technical consultants with deep platform certification, and project managers who have delivered dozens of Dynamics 365 implementations across the UK, Europe, and the United States.

We work with organisations from high-growth startups to enterprise groups, across manufacturing, professional services, retail, distribution, education, healthcare, and the public sector. Regardless of scale or sector, the way we work is consistent: senior-led engagement from day one, a proven delivery methodology refined over more than a decade, fixed-price commercial terms with no hidden costs, and a team that remains with you long after go-live.

45+

Businesses Transformed

Delivered across the UK, Europe, and the United States, in every major sector.

100+

Specialist Consultants

Microsoft-certified professionals across Finsys Apps and our strategic delivery partners.

12+

Years of Expertise

Delivering Microsoft Dynamics solutions with a proven methodology built since 2014.

Senior-Led Delivery, From Sales to Go-Live

The single biggest complaint we hear from organisations that have had difficult implementation experiences is that the senior people who pitched the project were never seen again once the contract was signed. At Finsys Apps, the consultants who run your discovery workshops are the same consultants who run your design sessions, build your configuration, train your users, and support you through go-live. There is no handover to a junior delivery team. There is no bait-and-switch.

Our founders remain personally involved in every engagement. Matt Cooke, our founder and CEO, reviews every proposal, sits in on key design decisions, and is accountable to you from the first conversation to the final sign-off. That level of senior involvement is almost unheard of at the scale of partner we work at — and it is the single biggest reason our clients stay with us for years after their initial go-live.

  • The same consultants from pre-sales through to go-live and beyond
  • Founder-led oversight on every engagement, regardless of project size
  • Direct access to the people making your configuration decisions
  • No offshore delivery models, no junior-heavy teams, no account-management layers
  • A single, accountable project sponsor for the entire lifecycle

Full-Spectrum Microsoft Dynamics 365 Expertise

Most partners specialise narrowly — Business Central only, or Finance & Operations only, or CRM only. That is fine until your business needs to integrate multiple applications, and suddenly the partner who sold you an ERP has no credible answer for how it connects to Sales, Customer Service, or Project Operations. Finsys Apps is different. Our consultants are certified across the entire Dynamics 365 suite, and we regularly deliver multi-application environments where ERP, CRM, Power Platform, and Copilot work together as a single connected system.

This breadth matters commercially as well as technically. A partner who understands the full platform can advise you honestly on which combination of applications delivers the most value for your business — rather than recommending the one they happen to sell. It matters at go-live, because integrations between applications are configured properly rather than bolted on. And it matters long-term, because as your business grows and you add new capabilities to your Dynamics 365 environment, you already have a partner who can deliver them.

ERP

  • Dynamics 365 Business Central — finance, operations, and inventory for SMB and mid-market
  • Dynamics 365 Finance & Operations — enterprise financials and global compliance
  • Dynamics 365 Supply Chain Management — procurement, manufacturing, warehousing
  • Dynamics 365 Project Operations — opportunity-to-cash for project-based businesses
  • Dynamics 365 Human Resources — workforce management and employee self-service

CRM & Customer Engagement

  • Dynamics 365 Sales — pipeline, opportunity, and sales productivity management
  • Dynamics 365 Customer Service — omnichannel case management and AI assistance
  • Dynamics 365 Field Service — work order scheduling and mobile field operations
  • Dynamics 365 Marketing — journey orchestration, lead scoring, and campaign management

Power Platform & AI

  • Power BI — executive dashboards, operational reporting, and embedded analytics
  • Power Apps — custom business applications on the Dataverse platform
  • Power Automate — no-code workflow automation across Microsoft and third-party systems
  • Copilot Studio — configurable virtual agents and AI-driven conversational experiences
  • Microsoft Copilot — AI assistance embedded across the full Dynamics 365 platform

Consultants Who Understand Finance, Not Just Software

The majority of Dynamics 365 implementations sit at the intersection of finance, operations, and technology — and the quality of the finished system depends heavily on whether the people configuring it understand the commercial reality of running a business. At Finsys Apps, our functional consultants have finance, accounting, and operations backgrounds. They understand month-end close, VAT compliance, multi-entity consolidation, project accounting, inventory valuation, and the detail of how a real finance team operates day to day.

This matters because it changes the conversations we have with your team. Rather than asking you to translate accounting requirements into software configuration language, we speak your language from the first workshop. We anticipate the questions auditors will ask, we understand why certain reports are structured the way they are, and we design systems that work for the finance team on day one of month one, not six months into an optimisation programme.

  • Functional consultants with real finance, accounting, and operations experience
  • Deep expertise in month-end close, VAT compliance, and multi-entity reporting
  • Chart of accounts design informed by IFRS and management reporting best practice
  • Audit trail, controls, and segregation-of-duties configured correctly from day one
  • Power BI financial reporting that replaces spreadsheet-driven board packs

A Proven Methodology, Refined Over a Decade

Every Finsys Apps engagement follows a structured delivery methodology that has been refined over more than forty implementations. It is not a document that sits in a folder. It is a disciplined way of working that shows up in every workshop, every design decision, every test cycle, and every status review. The methodology is built around one principle: we do not move to the next phase until the current phase is demonstrably complete, and we do not go live until you have confirmed the system works the way your business needs it to.

The methodology is phased, but it is not rigid. Each phase includes specific deliverables, explicit sign-off criteria, and a formal review before progression. This protects against the most common causes of implementation failure: scope creep that goes undetected until budgets are blown, testing shortcuts that surface only at go-live, and training gaps that leave users unable to operate the system on day one of month one.

Discovery & Design

  • Structured process discovery workshops mapping your current state in detail
  • Requirements specification signed off before any configuration begins
  • Solution design blueprint covering data model, integrations, and reporting
  • Fit-gap analysis identifying where Dynamics 365 meets requirements out of the box

Build, Test & Go-Live

  • Iterative configuration with regular showcase reviews against the specification
  • Full data migration lifecycle including trial migrations and validation
  • Structured testing — functional, integration, performance, and user acceptance
  • Hypercare support covering the critical weeks immediately following go-live
  • Defined sign-off criteria at every phase — no progression until ready

Fixed-Price Commercials, No Hidden Costs

Time-and-materials commercial models are endemic in the ERP implementation industry, and they are the single biggest reason businesses lose trust in their partner. A contract that is open-ended on cost gives the partner no incentive to work efficiently, no accountability for scope decisions, and no shared risk when things take longer than expected. Finsys Apps rejects that model. We provide fixed-price implementations with clear milestones, transparent payment schedules, and change control that protects both parties from surprises.

Fixed-price engagements require more discipline at the scoping stage, not less — and that is the point. Before we quote a price, we do the discovery work properly. We understand what you need, we document it precisely, and we commit to delivering it for a defined cost and within a defined timeline. Changes can and do happen during projects — businesses evolve, priorities shift — and when they do, we handle them through formal change control, so you always know what something costs before you commit to it.

  • Fixed-price implementation proposals with clear milestones and deliverables
  • Transparent payment schedules tied to phase completion, not elapsed time
  • Formal change control — every variation costed and agreed before work begins
  • Shared risk — we are accountable for delivering what we quoted
  • No surprise invoices, no scope creep by stealth, no billable hours clock

A Partner for the Life of the System

A Dynamics 365 environment is not a finished product the day it goes live. It is a platform that will evolve with your business — new legal entities, new acquisitions, new reporting requirements, new Microsoft feature releases twice a year, and entirely new applications added as your maturity with the platform grows. Choosing an implementation partner is therefore also choosing the partner who will help you evolve the system over the next decade.

Finsys Apps is built for that long-term relationship. Our support team includes the consultants who implemented your system, so when a question arises about why something was configured a certain way, the person who configured it is available to explain. Our ongoing optimisation services help you take advantage of new Microsoft capabilities as they are released. Our training services keep your team current as features change. And our account management model is deliberately low-friction — no monthly retainers you cannot use, no minimum commitment periods, no per-ticket charges for support calls you have already paid for.

  • Support delivered by the consultants who implemented your system
  • Ongoing optimisation aligned to Microsoft’s twice-yearly release cadence
  • Training services that keep your team current as features evolve
  • Flexible commercial models — pay for what you use, not for what you might need
  • A named account manager and defined escalation path for every client
  • Long-term client retention — many of our clients have been with us since 2014

The Finsys Apps Difference, in Summary

Microsoft Dynamics 365 is a remarkable platform, but the platform alone does not deliver results. The partner you choose determines whether your investment delivers the productivity gains, the reporting clarity, and the competitive advantage the technology is capable of — or whether it becomes a multi-year programme of frustration that never quite works the way it was supposed to.

Finsys Apps has built its reputation on getting Dynamics 365 right for businesses that cannot afford for it to go wrong. Our clients stay with us because we show up, we do what we said we would do, and we keep doing it for as long as they need us.

  • Microsoft Solutions Partner with full Dynamics 365 and Power Platform coverage
  • Senior-led engagements, with founder accountability on every project
  • Consultants with genuine finance and operations backgrounds, not just software skills
  • A proven methodology, fixed-price commercials, and transparent change control
  • Long-term partnership model — your implementation partner remains your support partner
  • UK and European delivery, with offices in London and Northallerton, North Yorkshire

“Everything we do at Finsys Apps is entirely focused on the customer. We never finish a project until the customer is entirely satisfied. We don’t worry about anything else.”

Matt Cooke, Founder and CEO of Finsys Apps
Matt Cooke

Founder & CEO, Finsys Apps

Frequently Asked Questions

We work across the full spectrum — from fast-growing startups moving off QuickBooks or Xero onto Business Central, through mid-market businesses integrating Dynamics 365 across multiple applications, to enterprise groups running Finance & Operations at scale. What unites our clients is not size but attitude: they expect their partner to be accountable, they value senior involvement, and they want a system that reflects the way their business actually operates rather than a generic template configuration.
Yes. Every functional and technical consultant on our team holds Microsoft certifications relevant to the applications they work on — Business Central, Finance & Operations, Customer Service, Sales, Field Service, Power Platform, and more. Certifications are kept current as Microsoft releases updates, and we invest continuously in training so our team stays ahead of new platform capabilities. As a Microsoft Solutions Partner, Finsys Apps itself is recognised by Microsoft as meeting the highest partner performance standards.
Finsys Apps has offices in London and Northallerton in North Yorkshire, and our consultants work with clients across the UK, Europe, and the United States. Most of our implementation work is delivered remotely, with on-site engagement during key phases such as discovery workshops, user acceptance testing, and go-live support. We do not use offshore delivery models — every consultant on your project is based in the UK or Europe and reports directly to our UK leadership team.
The largest Microsoft partners bring brand reassurance and global scale, but that scale comes with trade-offs — pre-sales teams that are not the delivery teams, junior-heavy staffing models, and commercial structures built around billable hours rather than outcomes. Finsys Apps is deliberately different. We are large enough to resource complex, multi-application implementations with senior people, but small enough that the founders remain personally involved in every engagement. Our clients typically choose us because they have either had a difficult experience with a large partner or because they want the senior attention and commercial flexibility that only a specialist firm can provide.
No. Every implementation includes a defined hypercare period immediately after go-live — heightened support availability, rapid response times, and the consultants who built your system on-call to resolve any issues that emerge as users start working in the live environment. Beyond hypercare, we offer ongoing support services tailored to your needs — ranging from lightweight ad-hoc support through to fully managed services covering system administration, user support, enhancement development, and continuous optimisation. The team who supports you after go-live includes the consultants who implemented your system, so institutional knowledge is never lost.
The easiest way is to get in touch via our contact form or to call the London office directly. We will arrange an initial conversation — typically a 45-minute video call — to understand your situation, your objectives, and any specific challenges you are facing. There is no obligation and no cost to this initial conversation. If it makes sense to continue, we will propose a structured discovery engagement which would allow us to prepare a full fixed-price implementation proposal. If it does not make sense — if your requirements are better served by a different partner, or if the timing is not right — we will tell you so. Our model only works when there is a genuine fit.

Let’s Make Things Happen

Take the first step to streamlining your business processes by getting in touch today.

“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.

David Drummond

Finance Director, Stott and May