About / Finsys AI Lab™
We Are an AI-First Microsoft Partner
We don’t add AI on top of your business systems. We embed it inside them — in your ERP, your finance processes, your supply chain, your marketing, and your operations — so that artificial intelligence becomes the engine of how your business runs, not a feature your team occasionally uses.
What “AI-First” Actually Means
Every technology consultancy is talking about AI. Most of them mean one of two things: a Copilot licence bolted onto an existing deployment, or a pilot project running in isolation from the systems that actually run the business. Neither delivers the transformative outcomes that AI is genuinely capable of.
At Finsys Apps, AI-first means something specific and demanding. It means that when we design and implement a Dynamics 365 solution, the question we ask at every step is not “should we add AI here?” but “what is the best AI can do here, and how do we build the system so that it does exactly that from day one?” It means that Microsoft Copilot, Azure OpenAI, AI Builder, Claude, and Power Automate are not afterthoughts applied post go-live — they are part of the architecture from the first design session.
The result is business systems that do not just store and report your data — they act on it. They draft your communications, reconcile your accounts, optimise your production schedules, score your leads, flag your risks, and surface your opportunities. Automatically. Continuously. Without your team having to ask.
5→1
Days to Month-End Close
Achieved by a UK professional services firm through our AI-first Business Central implementation.
AI-Native
By Design
Every implementation we deliver is architected with AI embedded from the first design session — not added afterwards.
45+
Businesses Transformed
Finsys Apps clients across the UK and Europe — all now operating on AI-enabled Microsoft platforms.
AI-First in Practice — A Real Outcome
A UK professional services company came to Finsys Apps running a month-end close process that consumed five full days of their finance team’s time every month. Manual journal entries, spreadsheet-based reconciliations, and disconnected approval workflows meant the finance director had no reliable view of the business’s financial position until well into the following month.
We implemented Microsoft Dynamics 365 Business Central with AI embedded throughout — Copilot-assisted bank reconciliation, AI Builder-driven invoice processing, and automated intercompany eliminations running on Power Automate flows designed within our Finsys AI Lab & Delivery Framework™. We didn’t just implement an ERP system. We redesigned how their finance function operates, with AI doing the work that had previously consumed their most qualified people.
Month-end close now takes one day. The finance director has a live view of the business’s financial position every morning. And the finance team spend their time on analysis and decision support — the work that actually requires human judgement — rather than reconciliation and data entry.
This is what AI-first looks like in practice. Not a chatbot. Not a dashboard. A fundamental change in how a business operates — delivered through intelligent system design, not technology for its own sake.
The Finsys AI Stack — What We Actually Deploy
We work across the full spectrum of enterprise AI technology — not as a reseller, but as an implementation partner that configures, integrates, and embeds these capabilities directly into the business systems your organisation depends on every day.
Microsoft Copilot — Embedded Throughout Dynamics 365
Microsoft Copilot is not a separate product — it is woven into every module of Dynamics 365 that Finsys Apps implements. In Business Central it reconciles bank transactions, explains account variances, drafts payment reminders, and generates cash flow commentary. In Sales it summarises meetings and emails, drafts follow-ups, and surfaces deals at risk. In Customer Service it drafts case responses and recommends resolutions. In Supply Chain it flags shortage risks and suggests procurement actions.
The difference between a Copilot deployment that transforms a business and one that gets ignored within three months is configuration. Copilot only delivers value when the data it draws from is structured correctly, the prompts it uses are aligned to your specific workflows, and the outputs it produces are integrated into the processes your team actually follows. That is the work Finsys Apps does — and it is why our AI-first implementations deliver outcomes that generic deployments do not.
Azure OpenAI — Custom AI Built on Your Data
Microsoft Copilot works from Microsoft’s data. Azure OpenAI works from yours. When an organisation needs AI capabilities that draw on proprietary data — their own product knowledge base, historical contract terms, customer interaction records, engineering documentation, or internal processes — the right architecture is Azure OpenAI Service, deployed on Microsoft’s secure cloud infrastructure and connected to your Dynamics 365 environment through our integration layer.
Finsys Apps designs and implements Azure OpenAI solutions that are trained on your specific business data, governed by your security and compliance policies, and integrated directly with the Dynamics 365 modules and e-commerce platforms your teams use every day. The result is AI that understands your business — not just AI in general.
AI Builder & Power Automate — Intelligent Process Automation
Power Automate provides the automation layer that connects your systems, and AI Builder provides the intelligence that makes that automation genuinely smart. Together, they eliminate the manual steps that sit between your business processes — the email that needs to be read and acted on, the invoice that needs to be coded, the form that needs to be approved, the report that needs to be generated and distributed.
Finsys Apps designs automation architectures that go well beyond simple workflow triggers. AI Builder’s document processing models read and extract data from unstructured documents — purchase invoices, delivery notes, contracts, expense receipts — and route that data directly into Dynamics 365 without human intervention. Prediction models assess credit risk, flag anomalies in financial data, prioritise service queues, and score sales opportunities based on historical patterns in your own data.
Claude & AI Agent Integrations — The Next Frontier
The most powerful AI deployments don’t just respond to instructions — they act autonomously on your behalf. AI agents connected to your Dynamics 365 environment can monitor your business data continuously, identify conditions that require action, make decisions within defined parameters, and execute those decisions without waiting for a human to initiate the process.
Finsys Apps integrates Claude and other leading AI agents directly into Dynamics 365 and e-commerce platforms, creating systems that operate with a level of autonomy that fundamentally changes the ratio of what your business can accomplish relative to the size of your team. A customer service agent that resolves straightforward cases without human involvement. A procurement agent that raises purchase orders when stock reaches reorder thresholds. A finance agent that identifies and flags intercompany discrepancies the moment they arise. These are not theoretical capabilities — they are deployments Finsys Apps is delivering to clients today.
AI Across Every Function of Your Business
The Finsys AI Lab & Delivery Framework™ applies a consistent AI-first design methodology across every business function we implement. Here is what that looks like in practice across the areas where our clients see the greatest impact.
Finance & Accounting
Sales & Marketing
Manufacturing & Supply Chain
Customer Service & Field Operations
The Finsys AI Lab™
The Finsys AI Lab™ is the engine behind our AI-first delivery model. It is where we research, test, and industrialise AI capabilities before deploying them in client environments — ensuring that what we implement is proven, stable, and genuinely fit for enterprise use rather than experimental.
Our AI Lab operates a structured evaluation process for every new AI capability we consider deploying — assessing accuracy, reliability, security, compliance, and business impact before any client engagement. The Finsys AI Lab & Delivery Framework™ then provides the implementation methodology that governs how AI capabilities are designed into client solutions — ensuring they are configured correctly, adopted effectively, and measured rigorously from go-live.
This is what makes our AI-first implementations different from AI pilots that never scale. We don’t experiment on your business. We bring proven capability and a disciplined delivery framework — and we measure ourselves against the business outcomes we committed to, not the features we deployed.
“I started Finsys Apps because I believed businesses deserved better — better implementations, better support, and better outcomes from their technology investment. The AI-first approach is the most significant expression of that commitment. We are not adding AI to what we do. AI is what we do.”

Matt Cooke
Founder & CEO, Finsys Apps
Frequently Asked Questions
Let’s Make Things Happen
Take the first step to streamlining your business processes by getting in touch today.
“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.
Finance Director, Stott and May

