Solutions / Integrations

Sana Commerce for Business Central

Sana Commerce is a B2B ecommerce platform built natively on Business Central data — so your online store always shows real pricing, live stock levels, and customer-specific account information, without any manual synchronisation or middleware between your ERP and your webstore.

person holding credit card in front of laptop

The B2B Ecommerce Problem Every Wholesaler Faces

Most B2B companies trying to offer ecommerce face the same challenge: their online store is fundamentally disconnected from their ERP. Stock levels are updated overnight, pricing doesn’t reflect customer-specific agreements, account credit limits aren’t enforced, and orders placed online require manual re-entry into Business Central. The store becomes a source of errors and customer complaints rather than a scalable sales channel.

Sana Commerce solves this by building the webstore directly on Business Central data. There is no synchronisation layer, no middleware, and no scheduled import. When a customer logs in, they see their actual contracted prices, their real available stock, their account balance, and their full order history — because the store is reading directly from Business Central in real time.

Always in Sync

Live Business Central data — pricing, stock, and account info — visible to customers in real time.

Customer-Specific Pricing

Every customer sees their own contracted prices, discount groups, and credit terms from BC.

No Re-Keying

Orders placed online create sales orders in Business Central automatically — zero manual processing.

A True ERP-Driven Webstore

Unlike platforms like Shopify or Magento, Sana Commerce is not a standalone ecommerce system that connects to your ERP — it is an ecommerce layer built on top of your ERP. This distinction matters enormously in B2B contexts where pricing complexity, credit management, and order accuracy are critical. Every product catalogue entry, every price list, every customer credit limit, and every VAT rate exists in one place: Business Central. Sana simply surfaces it.

Customers can also access self-service features that reduce your internal administration burden — viewing account statements, downloading invoices, checking order status, and reordering from past orders — all without contacting your team.

  • Product catalogue, pricing, and stock pulled live from Business Central
  • Customer-specific pricing, discount structures, and credit limit enforcement
  • Online orders create Business Central sales orders instantly and automatically
  • Customer self-service — order history, invoice download, account statements
  • B2B account management — multiple users per account with role-based access
  • Mobile-responsive storefront with full brand customisation

Why Businesses Choose Finsys Apps for Sana Commerce

Business handshakeSana Commerce implementations that fail do so because the Business Central data foundation is not clean enough to power a webstore — inconsistent product data, incomplete pricing structures, or a chart of accounts that was not designed with ecommerce in mind. Finsys Apps brings both Sana and Business Central expertise to every implementation, ensuring the data model is ready before the store is built.

We also manage the ongoing relationship between the two systems — upgrades, new product category structures, pricing model changes — so your webstore continues to work correctly as your business evolves.

  • Business Central data readiness assessment before any store build begins
  • Product catalogue, pricing, and customer data cleansing included in scope
  • Sana Commerce certified partner with full Business Central implementation capability
  • Post-launch support for both the webstore and the underlying Business Central platform

“I started Finsys Apps because I believed businesses deserved better — better implementations, better support, and better outcomes from their technology investment. Every client we work with gets my personal commitment to that standard.”

Matt Cooke

Founder & CEO, Finsys Apps

Frequently Asked Questions

How is Sana Commerce different from Shopify or Magento for B2B?

Shopify and Magento are consumer-focused ecommerce platforms that can be adapted for B2B — but they require integration layers to communicate with Business Central, which means data is always slightly out of sync. Sana Commerce is architecturally different: it reads directly from Business Central with no synchronisation. For B2B businesses with customer-specific pricing, credit limits, and complex product catalogues, this difference is material. It eliminates the data consistency problems that plague middleware-based ecommerce integrations.

Yes — Sana surfaces whatever pricing structure exists in Business Central. If you have customer price groups, quantity break discounts, contract pricing, or promotional price lists defined in BC, each customer sees exactly the pricing they are entitled to when they log into the store. There is no separate pricing configuration in Sana — it inherits the Business Central data model directly.

Yes. Sana includes a full customer self-service portal where logged-in customers can view their order history, check order status and shipment tracking, download invoices and credit notes, review their account balance, and reorder from previous orders. This significantly reduces the volume of routine enquiries your customer service and accounts receivable teams handle.

A standard B2B store implementation typically takes between 8 and 16 weeks, depending on the complexity of your product catalogue, pricing structure, and the number of customer account configurations required. Finsys Apps conducts a data readiness assessment before any build begins, which identifies any Business Central data issues that need resolving first — the most common cause of delayed ecommerce projects.

Let’s Make Things Happen

Take the first step to streamlining your business processes by getting in touch today.

“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.

David Drummond

Finance Director, Stott and May