Solutions / Microsoft Dynamics 365

Microsoft Dynamics 365 Customer Service

Resolve cases faster, empower your agents with AI, and deliver consistent, connected support across every channel — with Microsoft’s intelligent customer service platform, implemented by Finsys Apps.

Young customer service woman in office with headset

The Customer Service Problem Every Business Faces

Customer expectations have never been higher — and the gap between what customers expect and what most service operations can deliver has never been wider. Customers expect instant responses on the channel they choose, consistent answers regardless of who picks up, and agents who already know their history without being asked to repeat it. Yet most service teams are working across disconnected systems, dealing with fragmented case histories, and struggling to meet SLAs with agents who lack the tools and information they need to resolve issues first time.

The result is longer handle times, higher escalation rates, frustrated agents, and customers who leave because the effort of getting help outweighs the value of staying. Dynamics 365 Customer Service changes this fundamentally — giving your agents a unified workspace, AI-powered assistance, and access to every piece of customer context they need, across every channel, in a single platform.

Intelligent service that puts agents and customers first

Dynamics 365 Customer Service dashboardDynamics 365 Customer Service is Microsoft’s enterprise service management platform — combining omnichannel case management, AI-powered agent assistance, self-service portals, knowledge management, and real-time service analytics into a single, unified environment that works seamlessly alongside your existing Dynamics 365 applications.

Finsys Apps implements Dynamics 365 Customer Service around the specific demands of your service operation. Whether you run a contact centre handling thousands of cases per month or a smaller team managing complex B2B customer relationships, we configure the platform to match your case types, SLA structure, and escalation workflows — and we ensure your agents are confident and productive from day one.

Faster Case Resolution

Achieved when agents work from a unified workspace with AI-powered assistance.

Deflection via Self-Service

Of routine queries handled by AI-powered chatbots and self-service portals.

Businesses Transformed

Finsys Apps clients across the UK and Europe.

Omnichannel Case Management

Customers contact you on the channel that suits them — phone, email, live chat, Teams, WhatsApp, social media, or a self-service portal. The problem for most service operations is that each of these channels sits in a different system, meaning agents have no single view of a customer’s history and customers have to repeat themselves every time they switch channel or speak to a different agent. Dynamics 365 Customer Service unifies every channel into one workspace.

Every inbound contact — regardless of channel — creates or updates a case in the unified queue. Agents see the complete interaction history across all channels on a single screen, with routing rules automatically directing each case to the most appropriate agent based on skills, workload, and case priority. Supervisors have real-time visibility of queue volumes, handle times, and SLA compliance across every channel simultaneously.

  • Unified inbox across email, phone, live chat, WhatsApp, Teams, and social media
  • Full cross-channel interaction history on a single agent screen
  • Skills-based routing — cases directed to the agent best equipped to resolve them
  • Real-time supervisor dashboards — queue volumes, SLA status, and agent performance
  • Configurable SLA rules with automatic escalation when targets are at risk

AI-Powered Agent Assistance with Copilot

Assistance with CopilotCopilot is embedded throughout the Dynamics 365 Customer Service agent workspace — not as an optional add-on but as a core part of how agents work. When a case is opened, Copilot automatically summarises the customer’s history, the nature of the issue, and any previous resolutions attempted. It surfaces relevant knowledge articles, suggests the next best action, and drafts a response the agent can send or edit — cutting handle time without compromising quality.

For supervisors, Copilot provides real-time conversation analysis, flagging calls and chats that may need intervention, identifying sentiment trends across the queue, and producing post-interaction summaries automatically so agents spend less time on wrap-up and more time on the next customer. New agents reach competency faster because Copilot acts as a constant, real-time guide drawing on your entire knowledge base.

For agents

  • Automatic case summary and interaction history on every case open
  • AI-suggested knowledge articles and next-best-action recommendations
  • Copilot-drafted responses the agent can review, edit, and send
  • Automatic post-interaction summaries — no manual wrap-up notes

For supervisors

  • Real-time conversation monitoring with sentiment and escalation alerts
  • Queue analytics and agent performance dashboards
  • Coaching insights identifying where agents need support
  • Trend analysis across topics, channels, and resolution rates

Self-Service, Knowledge & Virtual Agents

Self service chat bot in action on websiteThe most cost-effective service interaction is one that never reaches an agent because the customer resolved it themselves. Dynamics 365 Customer Service includes a fully branded self-service portal where customers can raise cases, track status, search the knowledge base, and access account information without contacting your team. Integrated AI-powered virtual agents handle routine queries conversationally, escalating to a live agent — with full context — only when genuinely needed.

The knowledge management system sits at the heart of both the agent workspace and the self-service portal, ensuring the same accurate, approved answers are available everywhere. Knowledge articles are suggested to agents during live interactions, can be sent directly to customers, and are continuously rated and improved based on whether they actually resolved the issue. Over time, this creates a self-reinforcing service capability that gets better with every interaction.

  • Branded self-service portal — case raising, tracking, and account access
  • AI virtual agents handling routine queries conversationally, 24/7
  • Seamless escalation to live agents with full conversation context preserved
  • Centralised knowledge base surfaced to agents and customers simultaneously
  • Article effectiveness ratings driving continuous knowledge improvement

Connected Across the Microsoft Ecosystem

Microsoft Dynamics 365 ecosystem

Dynamics 365 Customer Service sits on the same Microsoft Dataverse platform as Sales, Marketing, and Field Service — meaning customer records, account history, open opportunities, and active field service jobs are all visible to your service agents without switching systems. When a service agent handles a case for a customer who also has an open sales opportunity, both teams are working from the same data with no duplication or lag.

Integration with Microsoft Teams enables agents to escalate complex cases to subject-matter experts via chat or video call without leaving the case workspace. Power BI delivers service analytics beyond what’s available in standard dashboards, and Power Automate enables no-code automation of repetitive case workflows — routing, notifications, approvals, and updates — freeing agents to focus on interactions that genuinely require human judgement.

  • Shared data platform with Dynamics 365 Sales, Marketing, and Field Service
  • Microsoft Teams integration — expert escalation from within the case workspace
  • Power BI for advanced service analytics and executive reporting
  • Power Automate for no-code workflow automation across case management
  • Outlook integration — email cases tracked and managed within Dynamics 365

Why Businesses Choose Finsys Apps

Customer service implementations succeed or fail based on how well the system reflects the reality of your service operation — your case types, your SLA structure, your routing logic, and the way your agents actually work. A generic deployment with default configuration rarely delivers the productivity improvements or the customer experience uplift that the platform is capable of. Finsys Apps builds every implementation around your specific service model.

Because we implement the full Dynamics 365 suite — Sales, Marketing, Field Service, and Customer Service — we understand how these applications work together. We configure the connections between them properly, so your agents have the account and opportunity context they need, and your sales and field service teams can see the full case history when they interact with a shared customer.

  • Configured around your case types, SLA structure, and routing workflows
  • Full Dynamics 365 suite expertise — Sales, Marketing, Field Service, and Customer Service
  • Copilot and AI features activated and tuned to your knowledge base from go-live
  • Microsoft-certified consultants across Dynamics 365 and Power Platform
  • Fixed-price implementations with clear milestones and no hidden costs
  • 24/7 post-go-live support as standard

“I started Finsys Apps because I believed businesses deserved better — better implementations, better support, and better outcomes from their technology investment. Every client we work with gets my personal commitment to that standard.”

Matt Cooke

Founder & CEO, Finsys Apps

Frequently Asked Questions

A standard CRM — including Dynamics 365 Sales — is designed to manage commercial relationships: leads, opportunities, accounts, and contacts through the revenue cycle. Dynamics 365 Customer Service is purpose-built for post-sale service operations: case management, SLA tracking, omnichannel agent workspaces, knowledge management, self-service portals, and service analytics. The two applications share the same data platform, so customer records flow seamlessly between them, but each is optimised for a different function. Many organisations run both — Finsys Apps frequently implements them together.
Yes. The omnichannel capabilities in Dynamics 365 Customer Service cover live chat (embeddable on any website), WhatsApp Business, Facebook Messenger, Twitter/X, SMS, email, and Microsoft Teams. Each channel is managed within the same unified agent workspace, with the same case management, routing, and SLA rules applying across all of them. The exact channels available depend on the licence tier — Finsys Apps will advise on the right configuration for your channel mix.
The virtual agent in Dynamics 365 Customer Service is powered by Microsoft Copilot Studio (formerly Power Virtual Agents). It uses natural language processing to handle conversations, draws on your knowledge base to answer questions, and can perform actions such as checking order status or updating account details by connecting to your back-end data. Topics, conversation flows, and escalation triggers are all fully configurable without writing code. When the virtual agent cannot resolve a query, it transfers the customer to a live agent with the full conversation history already visible.
The two applications share the same data platform, so a service case raised in Customer Service can automatically trigger the creation of a work order in Field Service when an engineer visit is required. The customer service agent can see the status of the field service job from within the case, and the field engineer can see the original case notes from their mobile app. This end-to-end connection — from customer contact through to field resolution — is one of the most powerful aspects of the Microsoft Dynamics 365 ecosystem, and one that Finsys Apps configures properly as part of every implementation.
A standard implementation covering case management, omnichannel configuration, knowledge management, self-service portal, and Copilot activation typically takes between 8 and 12 weeks. Implementations with complex routing logic, multiple channels, virtual agent configuration, or integration with Field Service or third-party systems are scoped individually. Finsys Apps provides a fixed-price proposal with clear milestones before any work begins.

Let’s Make Things Happen

Take the first step to streamlining your business processes by getting in touch today.

“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.

David Drummond

Finance Director, Stott and May