The Sales Problem Every Growing Business Faces
Sales teams are under more pressure than ever. Targets are rising, buying cycles are longer, and prospects are better informed before they ever speak to a salesperson. Yet most businesses are still running their sales operations on spreadsheets, email threads, and disconnected systems — with no clear view of what’s in the pipeline, where deals are stalling, or which accounts represent the greatest opportunity.
The result is a team that spends more time on administration than selling, managers who can’t coach effectively because they lack visibility, and a forecasting process that involves more guesswork than data.

Microsoft’s leading CRM — configured around how you actually sell

Finsys Apps configures and implements Dynamics 365 Sales around the way your business actually sells. Whether you run a complex B2B enterprise process, a high-volume transactional team, or something in between, we build the system to fit your workflow — not the other way around. And we stay with you after go-live, ensuring your team gets real value from the system from day one.
Revenue Growth
Reported by businesses after implementing Dynamics 365 Sales.
Less Admin Time
Reduction in time spent on manual data entry and administrative tasks.
Businesses Transformed
Finsys Apps clients across the UK and Europe.
Lead & Opportunity Management
Every deal starts with a lead — and too many leads are lost through slow follow-up, poor qualification, or a handover that falls through the cracks. Dynamics 365 Sales gives your team a structured, consistent process for capturing, qualifying, and progressing every lead, with automated reminders and next-best-action suggestions powered by Copilot AI so nothing slips.
The opportunity management workspace gives each salesperson a clear view of every deal they own — stage, value, close date, competitors, and required actions — while giving sales managers real-time visibility across the entire team.
AI-Powered Sales with Microsoft Copilot
Microsoft Copilot is embedded directly into Dynamics 365 Sales — not a separate tool, not a bolt-on. It summarises emails and meetings, drafts follow-up communications, surfaces relationship insights, and alerts your team when a deal shows signs of going cold.
Copilot analyses your CRM data to identify deals at risk, suggest the next best action for each opportunity, and surface which leads have the highest likelihood of converting. For managers, it provides coaching insights that highlight where individual reps need support — so you can intervene early rather than discovering a problem at month end.
Account, Contact & Forecasting
Every customer relationship is an asset — and managing it well requires more than a contact list. Dynamics 365 Sales gives every member of your team a complete, up-to-date view of every account: communication history, open opportunities, active cases, previous purchases, and the full stakeholder map.
Accurate sales forecasting is one of the most valuable capabilities a growing business can develop. Dynamics 365 provides AI-powered forecasting that aggregates rep-level predictions, adjusts for historical close rate patterns, and highlights where the forecast is at risk before it is too late to act.
Account & relationship intelligence
Pipeline & revenue forecasting
Works Where Your Team Works
Adoption is the biggest risk in any CRM implementation. Dynamics 365 Sales integrates natively with Outlook, Teams, and Microsoft 365, so your salespeople can log calls, update opportunities, and access customer information from the tools they already use — removing any excuse not to keep the system current.
The Dynamics 365 App for Outlook lets salespeople track emails and update records directly from their inbox. Teams integration means deal collaboration and coaching conversations are linked to the relevant CRM records, with conversation intelligence capturing key insights automatically.
Why Businesses Choose Finsys Apps
A CRM is only as good as its implementation. The technology is proven — what determines whether your team actually uses it, trusts the data in it, and gets value from it is how well it has been configured, how thoroughly it has been adopted, and how well it is supported after go-live. That is where Finsys Apps makes the difference.
We configure Dynamics 365 Sales around your actual sales process — not a generic CRM template. We run structured adoption programmes to ensure your team understands the system and sees the benefit from day one. And we provide 24/7 post-go-live support as standard, so your team always has expert help when they need it.
“I started Finsys Apps because I believed businesses deserved better — better implementations, better support, and better outcomes from their technology investment. Every client we work with gets my personal commitment to that standard.”

Matt Cooke
Founder & CEO, Finsys Apps
Frequently Asked Questions
Let’s Make Things Happen
Take the first step to streamlining your business processes by getting in touch today.
“Matt and his team at Finsys Apps were fabulous. They took us through the implementation of Microsoft Dynamics Business Central, helping us design our new BI financial reporting structure, migrate our legacy data and developed new integrations. The whole process was painless”.
Finance Director, Stott and May


